Topic outline

  • Course Activities

    • FilePADEP-Social-Skills-Handout

      Please download this handout before taking the course.

    • Video TimePart 1 - Social Skills of Social Media
      Organizations need strong social media skills to communicate effectively with stakeholders. The course focuses on using Facebook and Twitter for public engagement, revealing user preferences for health and safety updates over generic announcements. Participants critique social media accounts, analyze engagement strategies, and learn to optimize Facebook pages for better results.
    • Video TimePart 2 - Mastering Social Media for Effective Outreach
      Learn essential social media skills for outreach campaigns, emphasizing the role of visual content and memes in engaging users on environmental issues. Discover effective advertising strategies targeting specific demographics, like boat owners in Maryland and Virginia, while understanding the importance of conversions and post-engagement communication. Explore best practices for audience cultivation and the advantages of email over social media for reliable communication.

  • Completion Certificate and Course Feedback